Felt Bicycles Announced as Title Sponsor of the BC Gravel Series and the 2026 Canadian Gravel Championships

Victoria, BC — April 2, 2026 — Panache Cycling Sports is proud to announce a new partnership with Felt Bicycles as the official Title Sponsor of the BC Gravel Series and the Canadian Gravel Championships, marking a significant expansion of the brand’s presence and commitment to Western Canada’s rapidly growing gravel cycling community.

This partnership signals Felt’s intention to play a far more visible and influential role in the region. With gravel riding continuing to surge in popularity, Felt is making it clear that the gravel segment is a top strategic priority for the company. The brand’s involvement in both the BC Gravel Series and the Canadian Gravel Championships underscores its dedication to supporting high‑quality events that celebrate performance, adventure, and community.

“Gravel is one of the most exciting and fastest‑growing categories in cycling, and Western Canada is home to some of the best terrain and most passionate riders anywhere,” said Florian Burguet. “We’re thrilled to deepen our roots here and support events that reflect the spirit of exploration and performance that defines Felt.”

As title sponsor, Felt will be present at all series events with product showcases, draw prizes, and opportunities for riders to experience the brand’s latest innovations firsthand. The partnership also aligns with Felt’s broader strategy to elevate its profile across North America and strengthen relationships with riders, retailers, and event organizers.

On March 20, Felt has also launched their new website which featured their new aero road platform, Nexar:  a fusion of ‘Next’ and ‘Aero’ – symbolizing the next evolution in aerodynamic performance without compromising weight. Nexar represents a new era of speed, integration, and versatility. 

The company has indicated that more exciting news will be revealed in the coming weeks, signaling a bold new chapter for the brand in Canada and beyond.

Cyclists, fans, and media are invited to stay connected and follow along by joining Felt on social media:

Instagram: @feltbicycles

Facebook: https://www.facebook.com/feltbicycles/

Website: feltbicycles.com

Media Inquiries

About BC Gravel Series – info@panachecyclingsports.com

About Felt Bicycles - sergi.munoz@feltbicycles.com 

About Panache Cycling Sports

Panache Cycling Sports Ltd. is a leading Canadian cycling event management company and sales agency that delivers high‑quality race experiences designed to connect athletes, retailers, communities, and brands across Western Canada. Driven by decades of industry expertise, Panache brings world‑class organization, professionalism, and a community‑focused vision to some of British Columbia’s most iconic cycling events, helping elevate the sport and strengthen the region’s cycling culture.

About Felt Bicycles

Felt Bicycles is a global performance‑driven cycling brand dedicated to building innovative, purpose‑engineered bikes for athletes who demand speed, precision, and reliability. With a legacy rooted in racing and a commitment to continuous innovation, Felt designs high‑performance road, triathlon, and gravel bikes that empower riders to push boundaries and elevate their experience on every ride. The brand is re-affirming its presence across Canada, strengthening connections with riders, retailers, and events while continuing to shape the future of performance cycling.