SAVA Named Headline Sponsor of the 2027 BC Gravel Series
FOR IMMEDIATE RELEASE
Partnership brings a growing bicycle brand to BC’s gravel community, supports new retail partners and gives new SAVA gravel bike customers a complimentary event entry.
VICTORIA, BC — November 2, 2026— Panache Cycling Sports is pleased to announce SAVA Bicycles as the headline sponsor of the 2027 BC Gravel Series. The partnership brings together a brand expanding its Canadian presence and a series built around discovering Vancouver Island’s gravel roads, communities and riding experiences.
Building on its growth in Eastern Canada, SAVA is making British Columbia a priority. Its presence at the 2026 UCI Road World Championships in Montréal put its bikes in front of an international cycling audience, with product displays, direct conversations with riders and distinctive red SAVA caps adding visibility throughout the weekend. The BC Gravel Series partnership takes that momentum west, with the goal of making SAVA a familiar name among BC cyclists and their local bike shops.
At the centre of the campaign is the SAVA Voyager gravel platform. Combining carbon construction with a range of component options, the Voyager gives riders an accessible route into gravel riding, whether they are entering their first fondo, exploring backroads or looking for a more performance-focused bike.
The current Canadian range illustrates that value. The Voyager GT4, listed at $2,599 CAD, pairs a carbon frame and fork with Shimano GRX RX400 2×10-speed shifting and hydraulic disc brakes. The Voyager GT8, listed at $4,399 CAD, adds Shimano GRX RX820 2×12-speed gearing and SAVA G38 carbon wheels. Both demonstrate the brand’s focus on delivering meaningful equipment and performance for the money.
“We’re really excited to welcome SAVA as our headline sponsor,” said Jon Watkin, CEO of Panache Cycling Sports. “The cost of a good bike can be a real hurdle, and the Voyager gives riders a compelling reason to take a closer look. What makes this partnership a big deal is that it connects the bike, the local shop and the riding experience. We want to help retailers build their business, give customers good value and get more people out enjoying these events. SAVA shares that ambition.”
The partnership will also support SAVA’s efforts to establish new retail partners across British Columbia. Through event exposure and coordinated marketing, the campaign will introduce riders to the brand and help connect customer interest with local shops. SAVA Canada sells through authorized retailers, keeping those shops central to the purchase and ownership experience.
As part of the campaign, customers purchasing a new SAVA gravel bike will receive one complimentary entry to a 2027 BC Gravel Series event of their choice. The offer gives new owners an opportunity to put their bike to use, discover a new riding destination and join the wider gravel community. Purchase eligibility and redemption details will be announced with the campaign launch.
“We want to make great cycling experiences more accessible to more riders,” said Riven Zhang, CEO of SAVA Canada. “That means offering high-performance bikes at a great value, but it also means giving people more opportunities to get out and ride them. Our partnership with the BC Gravel Series connects riders with incredible routes, local cycling communities and events they may not have experienced before. By including an event entry with every new SAVA gravel bike, we hope more riders will discover gravel, explore new places and simply enjoy riding more.”
The 2027 BC Gravel Series will bring riders on exclusive Mosaic Forest Management gravel roads in Nanaimo, Campbell River, Sooke, Port Alberni and the Comox Valley. Together, SAVA and Panache aim to turn that regional presence into lasting relationships between riders, retailers and host communities.
Retailers interested in carrying SAVA, and riders looking for event information, can contact Panache Cycling Sports or visit bcgravelseries.com and sava.ca.
Media and retail enquiries:Jon Watkin, CEOPanache Cycling Sports Ltd. info@panachecyclingsports.com | 250-415-3246
About Panache Cycling Sports
Panache Cycling Sports Ltd. is a Victoria, British Columbia-based company specializing in cycling events, brand representation and business development. Producer of the BC Gravel Series, Panache brings riders, retailers, brands and communities together through events and partnerships that support participation in cycling and showcase British Columbia’s riding destinations. Learn more at panachecyclingsports.com.
FB / IG Social media handles: @bcgravelseries
About SAVA Bicycles
SAVA Bicycles offers road and gravel bikes with an emphasis on carbon construction, performance and value. In Canada, SAVA works through authorized bicycle retailers to connect riders with its products and support their ownership experience. Its Voyager gravel platform offers options for riders exploring gravel, taking on longer adventures or participating in organized events. Learn more at sava.ca.
FB Social Media: @savabikesnorthamerica
IG Social Media: @sava_canada
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